Your Privacy Matters at 77bj
Privacy Policy

This Privacy Policy ("Policy") describes how 77bj ("we", "us", "our", "the Platform") collects, processes, stores, shares, and protects personal data relating to users ("you", "your", "the Player") of the 77bj website at https://77bj.io and any associated mobile or application interfaces.

77bj is an English-language online betting and gaming platform serving the Bangladesh market. We are committed to protecting the privacy and personal data of all players who register and play on our platform, regardless of whether they are based in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, or any other location in Bangladesh.

By accessing or using the 77bj platform, creating an account, making a deposit, or placing a bet, you acknowledge that you have read, understood, and agree to the data practices described in this Policy. This Policy forms part of your overall agreement with 77bj and should be read alongside our Terms & Conditions, available at /terms-conditions, and our Responsible Gaming Policy at /responsible-gaming.

If you do not agree with any part of this Policy, you should not use the 77bj platform. If you have questions about our data practices before registering, please contact our support team at [email protected] — all enquiries are handled in English.

For the purposes of this Privacy Policy, 77bj acts as the data controller in respect of all personal data collected from players using the platform at https://77bj.io. As data controller, 77bj determines the purposes and means by which your personal data is processed.

The 77bj platform operates as a digital service accessible to players in Bangladesh. All data controller responsibilities, including responding to data subject requests, maintaining records of processing activities, and implementing appropriate technical and organisational security measures, are managed by the 77bj operations team.

For any data protection enquiries, requests to exercise your rights, or concerns about how your data is being handled, you may contact 77bj directly at [email protected]. Please include "Data Privacy Request" in your subject line to ensure your enquiry is routed to the appropriate team promptly.

77bj collects the following categories of personal data from players. The specific data points collected will depend on how you interact with the platform — not all categories apply to every user at every stage.

77bj collects personal data through the following channels and mechanisms:

• Direct Submission: Data you provide voluntarily during account registration, profile updates, KYC submissions, deposit and withdrawal requests, or when contacting our support team.
• Automated Technical Collection: Data gathered automatically when you visit the 77bj website or use the platform, including IP addresses, device identifiers, session data, and usage analytics collected via server logs, cookies, and similar tracking technologies.
• Payment Processing Partners: Transaction confirmation data received from payment processors such as bKash, Nagad, Rocket, Upay, and card payment networks (Visa, Mastercard) when you initiate a deposit or withdrawal. 77bj receives transaction status, reference numbers, and wallet identifiers — not full payment credentials.
• Identity Verification Services: Where 77bj uses third-party KYC or identity verification service providers to authenticate player-submitted documents, those providers may return verified status data and fraud risk indicators to 77bj.
• Game Providers: Aggregated game session and technical data from game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, related to game rounds played on their certified platforms within the 77bj environment.

77bj uses your personal data for the following specific purposes. Where a processing purpose requires your consent, we will ask for it explicitly. Where processing is necessary for the performance of our contract with you or to comply with a legal obligation, we process your data on those bases without requiring separate consent.

• Account Operation: To create, manage, and maintain your 77bj player account, verify your eligibility (including the 21+ age requirement), authenticate your login sessions, and provide access to all platform features.
• Transaction Processing: To process deposits via bKash, Nagad, Rocket, Upay, and card networks, and to process withdrawal requests to your registered payment methods in Bangladeshi Taka (BDT).
• Identity & Age Verification (KYC): To verify that you are who you say you are and that you meet the minimum age requirement of 21 years, in accordance with our responsible gaming obligations and anti-fraud procedures.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, account takeovers, bonus abuse, and other prohibited conduct as defined in our Terms & Conditions.
• Anti-Money Laundering (AML) Compliance: To monitor transactions and account behaviour for patterns consistent with money laundering or terrorist financing, and to file reports with relevant authorities where legally required.
• Customer Support: To respond to your support queries, resolve account issues, process complaints, and maintain a record of our communications for quality assurance purposes.
• Responsible Gaming: To monitor your betting patterns for signs of problem gambling behaviour, to enforce self-exclusion and cooling-off periods you have requested, and to provide you with responsible gaming information and tools.
• Platform Improvement: To analyse how players use the 77bj platform, identify technical issues, test new features, and make data-driven decisions to improve the overall user experience.
• Marketing & Promotions: To send you information about 77bj promotions, bonuses, and platform updates where you have opted in to receive such communications, or where we have a legitimate interest in informing you of directly relevant offers. You may opt out at any time.
• Legal Compliance: To meet our obligations under applicable laws and regulations, including responding to lawful requests from government or law enforcement authorities.

77bj processes your personal data on the following legal bases, depending on the specific processing activity:

• Contractual Necessity: Processing that is necessary to perform our contract with you — specifically, to operate your account, process your transactions, and deliver the gaming and betting services you have signed up for.
• Legal Obligation: Processing required to comply with applicable legal and regulatory obligations, including KYC/AML requirements, responsible gaming obligations, data retention laws, and cooperation with law enforcement requests.
• Legitimate Interests: Processing carried out on the basis of 77bj's legitimate business interests, including fraud detection, platform security, abuse prevention, and service analytics — provided that such interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing activities that rely on your explicit consent, such as the sending of marketing emails or push notifications. You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

77bj does not sell, rent, or otherwise commercialise your personal data. We share your data only in the circumstances described below, and only with parties that are bound by appropriate data protection obligations:

• Payment Processors: We share the minimum necessary transaction and identity data with bKash, Nagad, Rocket, Upay, and card payment processors (Visa/Mastercard networks) to process your deposits and withdrawals. These providers operate under their own privacy policies and are independently responsible for data security within their systems.
• Game Providers: Technical session data (player ID, game round identifiers, bet amounts) is shared with game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi to deliver game content and settle game results. No more data than is technically necessary for game operation is shared.
• KYC & Identity Verification Providers: Where 77bj uses third-party services to verify your identity documents, the relevant document images and identity data are shared with those providers solely for verification purposes. Verified status results are returned to 77bj; we do not permit verification providers to use your data for any other purpose.
• Fraud Detection & Security Services: Anonymised or pseudonymised technical data (IP address, device fingerprint, behavioural patterns) may be shared with fraud detection and cybersecurity service providers to protect the platform and its players.
• Legal & Regulatory Authorities: 77bj will disclose personal data to law enforcement, financial intelligence units, regulators, or courts where we are legally required to do so, or where we reasonably believe disclosure is necessary to prevent fraud, money laundering, or other serious criminal activity.
• Business Transfers: In the event that 77bj undergoes a merger, acquisition, or sale of assets, your personal data may be transferred to the successor entity as part of that transaction. You will be notified of any such transfer and any resulting changes to this Privacy Policy.

77bj retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including meeting our legal, regulatory, and contractual obligations. The following general retention periods apply:

Once the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be attributed to any individual player. Data that is legally required to be retained beyond the standard period (for example, in connection with an ongoing legal investigation or regulatory review) will be held until that requirement is resolved.

77bj implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• TLS/SSL Encryption: All data transmitted between your browser or app and 77bj servers is encrypted using TLS 1.2 or higher, ensuring that your login credentials, personal details, and financial data cannot be intercepted in transit.
• AES-256 Data Encryption at Rest: Sensitive personal data stored on 77bj servers, including identity documents, account information, and payment references, is encrypted using AES-256 encryption.
• Access Controls: Access to personal data within the 77bj operations team is restricted on a strict need-to-know basis. All staff with access to personal data are subject to confidentiality obligations and receive regular data protection training.
• Two-Factor Authentication (2FA): 77bj strongly recommends enabling 2FA on your player account. Internal system access for 77bj staff is protected by multi-factor authentication as a mandatory control.
• Regular Security Audits: 77bj conducts regular security assessments of its platform infrastructure, including penetration testing and vulnerability scanning, to identify and remediate potential weaknesses before they can be exploited.
• Incident Response: In the event of a data breach that is likely to result in a risk to your rights and freedoms, 77bj will notify affected players without undue delay and will take immediate steps to contain the breach and mitigate potential harm.

77bj uses cookies and similar tracking technologies (such as web beacons and local storage) to operate the platform, remember your preferences, analyse site usage, and support security functions. By continuing to use the 77bj platform, you consent to the use of cookies as described in this section.

The following categories of cookies are used on the 77bj platform:

• Strictly Necessary Cookies: These cookies are essential for the operation of the 77bj platform. They enable core functions such as maintaining your login session, remembering items in your betting slip, and securing your connection. These cookies cannot be disabled without breaking the platform's core functionality.
• Performance & Analytics Cookies: These cookies collect anonymised data about how players use the 77bj platform — which pages are visited most frequently, where users navigate from, and how long sessions last. This data is used to improve platform performance and user experience. No personally identifiable information is collected by these cookies.
• Functional Cookies: These cookies remember your preferences, such as your preferred language, odds display format, and notification settings, so that the platform behaves consistently across sessions.
• Security Cookies: Used to detect and prevent fraudulent account activity, bot traffic, and other security threats. These cookies assist with risk scoring and session anomaly detection.

You may control or disable non-essential cookies through your browser settings. Most modern browsers allow you to block third-party cookies or clear existing cookies at any time. Please note that disabling strictly necessary cookies may impair the functionality of the 77bj platform and prevent you from logging in or completing transactions.

As a player on the 77bj platform, you hold the following rights with respect to your personal data. 77bj is committed to honouring all valid data rights requests within 30 calendar days of receipt. To exercise any of these rights, contact [email protected] with the subject line "Data Rights Request" and specify the right you wish to exercise.

77bj will not charge a fee for processing data rights requests unless a request is manifestly unfounded or excessive. In such cases, we may charge a reasonable administrative fee or decline the request, and we will explain our reasoning to you in writing. We may ask you to verify your identity before processing a data rights request to ensure we are responding to the correct person.

The 77bj platform is strictly intended for adults aged 21 years and above. 77bj does not knowingly collect, process, or store personal data belonging to persons under the age of 21. Gambling or betting by individuals under 21 years of age is strictly prohibited on the 77bj platform.

All players are required to provide accurate date of birth information at the time of registration, and 77bj performs age verification checks as part of its KYC process. If 77bj discovers or is notified that personal data belonging to a person under 21 years of age has been collected — whether through fraudulent registration or any other means — we will immediately suspend the associated account, void any transactions or winnings, and delete the minor's personal data as promptly as our legal obligations permit.

77bj supports the use of parental control and internet filtering software to prevent underage access to online gambling and betting platforms. We encourage parents and guardians in Bangladesh to explore options such as internet content filtering to restrict access to gambling content on household devices.

The 77bj platform serves players in Bangladesh and processes data primarily within the Asia-Pacific region. However, in the course of providing our services — particularly in connection with game providers, payment processors, and technical infrastructure — your personal data may be transferred to and processed in countries outside Bangladesh.

Where such international transfers occur, 77bj takes steps to ensure that an adequate level of data protection is maintained. This includes:

• Transferring data only to service providers located in jurisdictions with data protection frameworks that offer a comparable level of protection to that applied by 77bj.
• Implementing contractual data protection clauses with international service providers that bind them to the same data protection standards applied within the 77bj platform.
• Ensuring that any game provider or payment processor receiving player data is contractually prohibited from using that data for any purpose other than providing the contracted service to 77bj.

By using the 77bj platform and accepting this Privacy Policy, you acknowledge and consent to the transfer of your personal data to the countries and jurisdictions necessary to deliver the services described herein, subject to the safeguards outlined above.

77bj reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, operational requirements, or applicable legal obligations. Any material changes to this Policy will be communicated to registered players via email notification to the address associated with their account, or via a prominent notice on the 77bj platform, at least 14 calendar days before the updated Policy takes effect.

The date of the most recent revision to this Policy is displayed at the top of this page and within the "Last Updated" field in the table of contents. We encourage you to review this Policy periodically to stay informed about how 77bj protects your personal data.

Your continued use of the 77bj platform after the effective date of any Policy update constitutes your acceptance of the revised terms. If you do not agree with any changes to this Policy, you should cease using the platform and contact [email protected] to request account closure and data erasure, subject to our legal retention obligations.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 77bj processes your personal data, please contact us using the details below. All data privacy enquiries are handled in English by our dedicated support team, with responses typically provided within 24 hours via email and under 5 minutes via live chat.

When submitting a data rights request, please include your registered email address, your 77bj account username, the specific right you wish to exercise, and any supporting information that will help us process your request efficiently. We may ask you to verify your identity before proceeding, to ensure the security and integrity of your personal data.